Social Media For Small Business

Wordpress Social Media For Small BusinessThis social medial for small businesses training is for all the small and home business owners that are tired of wasting precious time and money trying to understand how best to leverage social medial for their business.

This also includes special tips for regionally focused businesses so you can learn how to get more local customers with social media.   If you have lost endless hours on Facebook and other social media sites – time you could have used to build your business – then this webinar is for you.

Here are some of the topics covered in this social medial for small businesses training:

Rules about social media for small businessImportant Rules

  • Always focus on your Revenue Producing Activities
  • Never sacrifice your R.P.A.s for anything
  • Building a business online is a slow-growth effort
  • You can speed it up but that takes $$$$
  • This should always be an adjunct to your current business efforts – not the sole focus
  • Never underestimate the power of off-line marketing
  • There is a lot of hype about online marketing but the businesses that survive know their market and focus appropriately
  • Know where your customers go and focus your time
  • Got a business plan? You need one!
  • Before venturing online, set your kitchen timer for 30 min
  • Social media means nothing without a decent web site

Facebook social medial for small businessFacebook

  • Never assume your personal profile is separate from your business
  • Unless your business only targets a specific group, avoid inflammatory or emotionally charged posts
  • Build your business from your fan page AS your fan page
  • Avoid selling – informational advertising is the goal
  • FB is where you build loyalty and gain new customers
  • Studies show the selling happens off Facebook
  • What to do on a facebook fan page?
  • Be interesting and exciting
  • Got a restaurant? When crowded, take a picture and post it.
  • Make exclusive specials only for those that visit your fan page
  • Put a QR Code on your store front and encourage them to “like” your page for specials
  • Had an fun event? Promote it and then post pictures that show the most excitement
  • Some information about the facebook cover photo:
  • No price or purchase information, such as “40% off” or “Download it on socialmusic.com”
  • No contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section
  • No references to “Like” or “Share” or an arrow pointing from the cover photo to either
  • No calls to action, such as “Get it now” or “Tell your friends.”

Pinterest

  • 1.36 million users daily on averagePinterest social medial for small business
  • Fifty-four percent of users are female
  • Most users are aged 18-34
  • Majority making over $30,000
  • Users are even spending more time, on average, pinning than they are on hanging out on Facebook
  • 9% of the top online retailers are offering Pinterest pins on their sites
  • Has more traffic than Google+, YouTube, and Linkedin combined
  • Every page and post should have at least one image
  • No image, no pinning!
  • This is changing how companies post information
  • The “standard” rules apply
  • Funny, cute, or emotional get the most attention
  • Every page and every product should be “pinned”
  • Follow the “Macy’s” rule – Pin other folk’s stuff too!

Foursquare social medial for small businessRegarding Foursquare

  • Location-based social media application
  • Boasts over 20 million users
  • Foursquare users have “checked in” 2 billion times in the last two years
  • On average, that’s 100 times each
  •  Forrester Research found that just 5% of U.S. adults use any location-based check-in services
  • Checking in has a long way to go before reaching the mainstream
  • Offer rewards to those that “check in” when visiting your store
  • Tips and reviews are picked up by search engines
  • https://foursquare.com/business/
  • Foursquare recommends:
  • A discount with purchase (something like, ‘spend $50 and get $10 off’). A great way to push your sales higher.
  • Something for free that is low cost and high impact.
  • Special treatment or use it like a digital punchcard.
  • Setting up a Special is free. In foursquare, your listing will include an orange ‘Special’ graphic
  • Make a QR Code and put it on your store front
  • Look over the tips and comments and add to the conversation
  • Give insider tips to Foursquare users

A word about YouTube:

  • Is YouTube important for your business? Lets look at some stats:YouTube social media for small business
  • More than 100 million videos viewed each day
  • Owned by Google
  • Tens of millions of unique visitors
  • Owned by Google
  • One of the top sites on the Internet
  • Owned by Google
  • Technically easy for you and your customers to share
  • Best chance for “going viral”
  • Owned by Google
  • What kind of videos should you upload?
  • Inform, educate, entertain – No selling
  • You are an information expert for your business
  • Give tips and advice your customers will want to know
  • Do some keyword research before posting
  • Are you regionally focused?
  • Add it to the description
  • Put the key words in the actual name of the video you upload
  • Have key contact info overlay on video
  • It will get more views outside of YouTube so your customers may never see the information section

Linkedin social media for small businessFinally, Linkedin:

  • You need Linkedin because
  • Acquire new customers through online recommendations and word of mouth.
  • Keep in touch with people who care most about your business.
  • Find the right vendors to outsource services you’re not an expert on.
  • Build your industry network—online and in person.
  • Get answers to tough business questions with a little help from your real friends.
  • Win new business by answering questions in your area of expertise.
  • Network with peers in your industry for repeat business referrals.
  • Convince potential customers of your expertise by sharing unique blog content.
  • Keep your friends close and your competition closer.
  • Tips for a great linkedin profile
  • LinkedIn should match but not replace or become your resume
  • Make a business page and reference it in your work history
  • This is your time to shine so be interesting
  • A little personality done right never hurts
  • W.I.I.F.M.
  • Applications can enhance your profile
  • Videos
  • Presentations
  • We also cover:
  • Groups
  • Questions
  • Applications

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