How many times do we hear about a network marketing business that will be the “Next Big Thing” and you have to “Lock Your Spot” now or else you will lose and everyone will point at you and laugh. It is one thing to read about it from a post on Facebook but another when it is a trusted friend that wants you to join their business.
There are countless examples of people who jumped in to a business head first because of the hype and excitement and, because they did not do their diligence, got burned. Maybe it is because they think the buy-in is so low compared to traditional business that it becomes easier to bypass doing one’s homework and “take the risk”.
